The premier coffee shop and eatery franchise is ramping up for a nationwide expansion
Just Love Coffee franchise is the most exciting opportunity to hit the coffee shop and eatery segment in a long time. For starters, Just Love Coffee is far more than a coffee shop — it’s also an eatery that utilizes a waffle iron to create a completely unique and memorable breakfast and lunch menu. Just Love Coffee Roasters is also a community-minded business that seeks to turn love into action by helping families raise money to help complete the adoption process.
Founded in 2009, Just Love Coffee has blossomed into a franchise concept with multiple locations open in the fast growing metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an opportunity for first-time and experienced entrepreneurs, as well as savvy investors, to get in on the ground floor of the most exciting investment opportunity in the $12 billion U.S. coffee shop industry.
“There has never been a more exciting time to open a Just Love Coffee & Eatery franchise,” says Rob Webb, CEO and founder of Just Love Coffee & Eatery. “We spent several years proving that our business model could be successful over the long-term before we launched our franchising efforts. What really sets Just Love Coffee & Eatery apart is that we’re one of the first coffee shop franchises to bring specialty coffee to the mainstream through our commitment to exceptional customer service and a full breakfast and lunch menu. From an investment standpoint, a coffee and eatery franchise is much smarter than a full-blown restaurant or a dessert business because a coffee and eatery business doesn’t seem to have a ceiling. Just Love Coffee & Eatery is a brand that will rapidly grow across the nation in years to come.”
Here are the top three reasons why you should invest in a Just Love Coffee franchise:
What do Americans love more than coffee? Great coffee!
Coffee shops are big business — and with USA Today reporting that 83% of Americans over the age of 18 identify as coffee drinkers, it’s easy to see why the U.S. coffee shop industry generates $12 billion annually. According to E-Imports Espresso Business Solutions, there are 24,000 traditional coffee shops in the U.S., and that number is expected to reach more than 50,000 in the coming years.
The enthusiasm for coffee — and for specialty coffee, especially — is also on the rise. Consider the amount we are willing to pay for a good cup of joe: Zagat reports that the average cost of a cup of coffee is nearly $3.30, which is a number that has consistently risen over the years. This rise in the price consumers will pay for coffee is emblematic of the importance that coffee plays in our lives. Just Love Coffee & Eatery takes the craft of coffee roasting seriously. We’ve been named a finalist in the prestigious Roast magazine’s Roaster of the Year competition for several consecutive years, and our bags of hand roasted beans can be found in a growing number of supermarkets and retailers, such as Whole Foods and Fresh Market.
“We take the art of roasting coffee very seriously,” says Jason Smith, Roaster Master with Just Love Coffee & Eatery. “We take pains to ensure that we’re getting the finest beans from around the world, and we ensure that we can source every single bean that we buy. Roasting coffee is a difficult process, which is why there is such a huge demand for specialty coffee: the taste is far more unique than what you can find in a standard QSR restaurant or even at the bigger coffee chains. We vary it up as well — by offering up to twenty different roasts, six of which are blends, at a time to appeal to the unique tastes of customers. We offer seasonal beans, create recipes for speciality drinks on our own, and we strive to keep ahead of the trends. We want to ensure that our franchise owners have the coffee that is not only relevant to the tastebuds of their customers but is also relevant to their interests as well: free trade, sustainable and sourced.”
Unique menu makes Just Love Coffee more profitable
Just Love Coffee & Eatery also offers a full breakfast and lunch menu. Utilizing a small list of simple ingredients, Just Love Coffee & Eatery has created one of the most unique and delicious all day menus in the coffee shop space by employing a waffle iron instead of a full-service kitchen. The appeal of the waffle iron is threefold: 1) franchise owners have a smaller footprint and lower overhead; 2) food is simple to cook and fast to serve; and 3) customers are treated to a playful, delicious experience that is memorable and a natural fit for social media platforms such as Instagram, Snapchat and Facebook.
“There aren’t a whole lot of coffee shops that offer an all-day food menu, and certainly none that I can think of that cooks their food in a waffle iron,” says DJ Smith, Marketing & Creative Director of Just Love Coffee & Eatery. “It’s been wildly successful for us. Right now, our sales are evenly split, 50/50 on coffee and food, and our average ticket prices have increased significantly to $10 to $12 per customer. Most importantly, our food creates a memorable experience for customers with any taste or dietary preference, from meat lover to vegetarian, at any time of day. It really makes us quite unique, light-hearted and approachable.”
Just Love Coffee caters to the whole family
When a customer walks into a Just Love Coffee & Eatery, they are meant to feel welcomed and are encouraged to stay. While the shop is spacious enough for people to spread out, it is designed so that a small footprint can feel either open or cozy, depending on the needs of our customers. There’s a full coffee bar, booths meant for quiet reading or intimate conversations, and arcade games for adults and kids alike.
“Just Love Coffee & Eatery is truly unlike other coffee shop experiences on the market today,” says Alan Thompson, President. “Most coffee shops are directed towards the connoisseurs, while Starbucks and Dunkin’ Donuts have a product for the masses. We fill the niche that is somewhere in the middle, which is currently wide open and needs some disruption. Our coffee can satisfy the elitist of coffee connoisseurs — we can tell them the story of how we source the beans, how we only buy fair trade coffee through reputable third market vendors and how we then roast our beans by hand — but our customer service can satisfy the person whose preference is a cup of Folgers. There’s so much room to grow, as far as the market, that I really see Just Love Coffee & Eatery taking off this year and beyond. We hope to be in hundreds of communities in the coming years because we know that there is a wide open space for us to succeed.”