A Just Love Coffee & Eatery franchise is a lot more than just a specialty coffee house
Founded in 2009 as an online coffee service to help raise funds for families seeking to adopt children, Just Love Coffee & Eatery has blossomed into a franchise concept with multiple locations open in the fast growing metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an opportunity for first-time and experienced entrepreneurs, as well as savvy investors to get in on the ground floor of the most exciting investment opportunity in the $12 billion U.S. coffee shop industry.
Specialty coffee is hot and going to stay hot for decades to come. USA Today reports that 83% of American adults are regular coffee drinkers, and Zagat reports that over 80% of people who drink coffee admit to drinking it daily. The enthusiasm for coffee —and for specialty coffee, especially — is also on the rise. Consider the amount we are willing to pay for a good cup of joe: Zagat reports that the average cost of a cup of coffee is nearly $3.30, which is a number that has consistently risen over the years. This rise in the price consumers will pay for coffee is emblematic of the importance that coffee plays in our lives. Just Love Coffee & Eatery takes the craft of coffee roasting seriously. We’ve been named a finalist in the prestigious Roast magazine’s Roaster of the Year competition for several consecutive years and our bags of hand roasted beans can be found in a growing number of supermarkets and retailers, such as Whole Foods and Fresh Market.
Another key differentiator is that Just Love Coffee & Eatery also offers a full breakfast and lunch menu
Utilizing a small list of simple ingredients, Just Love Coffee & Eatery has created one of the most unique and delicious all day menus in the coffee shop space by employing a waffle iron instead of a full-service kitchen. The appeal of the waffle iron is threefold: 1) franchise owners have a smaller footprint and lower overhead; 2) food is simple to cook and fast to serve; and 3) customers are treated to a playful, delicious experience that is memorable and a natural fit for social media platforms such as Instagram, Snapchat and Facebook.
“Just Love Coffee & Eatery is truly unlike other coffee shop experiences on the market today,” says Alan Thompson, President. “Most coffee shops are directed towards the connoisseurs, while Starbucks and Dunkin’ Donuts have a product for the masses. We fill the niche that is somewhere in the middle, which is currently wide open and needs some disruption. Our coffee can satisfy the elitist of coffee connoisseurs — we can tell them the story of how we source the beans, how we only buy fair trade coffee through reputable third market vendors and how we then roast our beans by hand — but our customer service can satisfy the person whose preference is a cup of Folgers. There’s so much room to grow, as far as the market, that I really see Just Love Coffee & Eatery taking off this year and beyond. We hope to be in hundreds of communities in the coming years because we know that there is a wide open space for us to succeed.”
Just Love Coffee & Eatery has taken the art of coffee roasting and has placed it in a family-friendly coffee shop setting that is far removed from the stuffiness of traditional specialty coffee culture.
“We’re exceptionally proud that our coffee is not only recognized alongside the major coffee roasters on the national and international level, but it is also rapidly growing in brand recognition,” says Rob Webb, CEO and founder of Just Love Coffee & Eatery. “The main difference between the experience that our customers receive in our coffee shops and what they might expect in a high-end coffee shop elsewhere is that we are actually there to make our customers happy. We’ve deliberately created a coffee shop environment where coffee purists can enjoy a delicious brew alongside someone who prefers a cup of Maxwell House. Our baristas are hired because of their ability to be friendly and are trained to be educators in how we make our coffee. Pleasing the customer was a dynamic that was totally absent from the traditional specialty coffee shop environment, and we felt compelled to change it. Coffee is for everyone.”
What sets Just Love Coffee & Eatery apart from the competition?
Statista reports that there are over 55,000 coffee and snack shops in the U.S., though the diversity of audiences, locales, and yes, the vibe that any coffee shop creates, has meant that the coffee shop segment is extremely fragmented. Up until recently, Starbucks and Dunkin’ Donuts have been the two biggest brands in over-the-counter coffee, establishing a market for specialty drinks and unique coffee blends. This fragmentation is a good thing. The rise of the coffee drinker, as The Huffington Post reports, is over one third of the total U.S. population and has led us to seek out a coffee shop that meets our own individual needs and suits our own individual aesthetic, taste and preferences.
While Starbucks and Dunkin’ Donuts have paved the way for mainstream acceptance of unique coffee blends and specialty beverages, there has not been a brand that combines specialty coffee culture and the feel of a local coffee shop alongside the actual commitment to local communities with a mainstream accessibility.
Enter Just Love Coffee & Eatery. Just Love Coffee & Eatery was created to be a haven for coffee enthusiasts and “regular” folks alike. When you walk into a Just Love Coffee & Eatery franchise, you may be surprised to find the diversity of our rapidly growing customer base: students working on their laptops, coffee fanatics chatting with our friendly and knowledgeable baristas at the bar and parents chatting with each other while their children play a classic arcade game. Just Love Coffee & Eatery is exactly what you would hope to find in a coffee shop: a community.
Ready to bring Just Love Coffee & Eatery to your community? The time is now!
Just Love Coffee & Eatery is a low-cost investment opportunity with potential for high returns. The startup costs to begin operations on a new coffee shop franchise range from $230,000 to $354,000. Because our build-out costs are lower than other brands in the coffee segment, Just Love Coffee & Eatery offers a quicker ramp-up time, which allows for a potentially faster return on investment. The franchise fee for your Just Love Coffee & Eatery franchise is $25,000.